06.21.10

alt1977.jpg

I could try to explain Alex Varanese’s recent project myself but being that he is such an uncompromisingly honest person, it’s probably better to just let him tell you himself:

“This project is undoubtedly my most conceptually ambitious work to date. It comprises 14 full-sized, 18×24″ prints that explore the awesomely absurd idea of time travelers who return to the late 1970′s to release the technology of 2010 and dominate the world of consumer electronics. I re-imagined four modern products as if they existed over 30 years ago and tried to bring them to life through fake print ads, abstract glamour shots, and even a characteristically pretentious type treatment or two.”

Totally awesome.

written by Christopher | tags: , , , ,

One Response to “Alt/1977”

  1. Liam Price Says:

    so what would be the hottest consumer elecdtronic items for the year 2010?’.”

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