The American Cancer Society has long been a generous contributor to the perpetuation of the birthday celebration. Working with The Martin Agency they recently created MoreBirthdays.com which features shareable interactive content, art, music and much more to help fight cancer and create more birthdays. In the gallery section of the website visitors can purchase prints that benefit the American Cancer Society from artists like Ilovedust and Jon Burgerman. They can also send personalized happy birthday videos and telephone messages from celebrities and musicians like Usher and Jack Black. Users can create interactive birthday cards for friends and loved ones using video, photos and written messages. The interactive cards can also use Facebook Connect to tag content that is added to the cards.
It’s a wonderful campaign and we want to apologize for covering it so late. Our friends at The Martin Agency were kind enough to send us a beautiful poster from Ilovedust a month ago that is now hanging proudly in our studio. We want to thank them for their generosity and their involvement in a campaign genuinely aimed at doing good.
Comments Off on Dreamers Ink Aesthetics: UpdatesAdvertising
Around 8 months back creative agency Dreamers Ink Aesthetics added some new work to their portfolio that really raised the bar. I’ve been checking in on them for the past 2 years and just finally saw some of this work at their site and was doubly impressed. You can see a spot for Nissan above and more at the DIA website.
“The beauty of chance and high speed film come together for this new commercial for Canon’s Pixma printer. Shot over two days with biochemist Linden Gledhill and Award Winning Photographer Jason Tozer.”
The spot entitled ‘Bring Colour to Life’ was directed by the fantastic Christopher Hewitt and is as simple as a concept could be but is absolutely spectacular to watch. It’s a beautiful little piece of art that just happened to be commissioned by a client. You can watch the actual spot here at Christopher Hewitt’s website and you can also take a look at some amazing images from the shoot in Linden Gledhill’s Flickr account.
Ad/creative agency McKinney has a large team and has lately cranked out some impressive work for paint-makers Sherwin-Williams. I’ve seen some of the spots on television but was equally impressed by the print work. They are definitely an agency to keep an eye on for future campaigns.
Philadelphia-based advertising/branding agency 160over90 does some slick work for some big brands. I realize I have rarely posted ad agencies this last year but I thought their work stood out. Perhaps you will feel the same.
Kemistry is one of those unique hybrids of producer and purveyor. They have created some impressive branding work for some of the world’s most prominent brand all while running an equally impressive art gallery featuring some very unique art and design. They also host an online store where you can purchase original works from their gallery. They are definitely worth keeping tabs on.
Zambezi apparently means shark. It’s also the name of a small Venice-based (Los Angeles) advertising agency run by a boot strap crew who pushes out some big ideas. They have some excellent ad work under their hat and our responsible for some very fun-to-watch commercials.
Universal Everything produces more stunning visual art for the namesake of AOL. It’s beautiful work and it looks like a dream project and although I realize these videos are purely for evocative visual intrigue it makes me wonder what exactly is being advertised. What is it exactly that AOL does or is going to do that is different from what they have done in the past?
Credits
Commissioned – Wolff Olins NYC
Creative Direction – Matt Pyke at Universal Everything
Animation – Chris Perry at Universal Everything and Michael Merron at Analog studio
Sound – Simon Pyke at Freefarm
Wow. What a brilliant and epic spot. Wieden and Kennedy just get it. Straight up with no BS. I can’t imagine how much fun it was producing this. The spot was directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel).
Umm, geez what to say about the website ‘De 1 Up‘ other than Brazil is totally awesome and just start clicking around for what can only be described as a brain-jarring acid flashback for what I guess is a promotion for toothpaste?
“Created as a collaboration between World Wildlife Fund (WWF), Ben Lee and Leo Burnett, “Space Monkey” carries a message about our planet, and features Ben Lee’s track, ‘Song for the Divine Mother of the Universe’.”
You have to appreciate the production quality here. It’s immaculate.
Comments Off on Adobe CS5 – Production PremiumAdvertising
Here is a new and amazingly slick advert for the launch of Adobe’s Production Premium CS5 Suite. The ad comes to you via Goodby, Silverstein & Partners with a large and long cast of credits that you can read through here.
Get out your wallets and dig deep. Really really deep.
Comments Off on The Last Advertising Agency on EarthAdvertising
This sharp little video was produced by FITC, Saatchi & Saatchi Canada, Lunch, and Tool. From my experience and perspective as of late, this is dead to rights as far as the message communicated about the future of the outmoded advertising agency model. It will be interesting to watch as the next decade unfolds as to whether or not this will prove to be true.
If you really liked Apple’s ‘Get a Mac’ campaign, and I mean really liked them, AdFreak has amassed all 66 of them. All of the ads were directed by Phil Morrison of Epoch Films for TBWA Media Arts Lab. That was quite the gig to reel in.
Pogo is a boutique design studio based in Buenos Aires, Argentina. They have some great work in their portfolio but I was particularly drawn to their branding campaign for MTV’s 16 and Pregnant show. At first I think I was drawn out of sheer jealousy for what would most definitely been a great campaign to have been awarded but then I was really impressed by what they created. You don’t need to speak Spanish to appreciate the faux-infomercial above.
AOL has tapped some bright creative minds for it’s recent relaunch and Brooklyn-based creative agency GHAVA (short for Graphic Havoc) emailed this morning to share their leg of the campaign with us. GHAVA generated more promotional video content for the AOL relaunch as well as t-shirts and outdoor that has been displayed around NYC. You can view the rest of GHAVA’s contribution to the campaign at their website.
