01.26.11

“More than a year in the making, the list of contributors to this piece is long in deed. Challenge Your World, a project conceived by famed art director Julien Vallée and in partnership with Motionographer.com, has been running even longer. The project is meant to stretch the mind and conceive of interesting ways we could help ye old planet Earth. Specifically, we were asked to develop the story of an abstract machine that would do good in the world. Of course, every story needs a villain; ours features a maniacal monster who seeks to destroy the planet. He burns down forests with the flick of a cigarette, pisses on helpless animals, and harpoons innocent whales. He’s sick! Twisted! Our hero is a fabulous flying Helmet chalk full of tubes and gears, pinwheels and dials, microchips and suction cups. When the Helmet spots an evil-doer, it lands on his head and promptly sucks the evil critters out of his brain…a lobotomy of sorts. So, when you’re contemplating dropping that wrapper or flicking that smoke, you better look over your shoulder.”

written by Christopher | tags: , ,