I woke up to this in my email box this morning:

HelloHikimori™ develops a unique world for Diesel’s new fragrance: Only the Brave
The French creative studio (HKI)™ created a site that not only has all the process of doing Diesel’s latest product, but also has the creative input from different artists like Tofa, Nico Stumpo and Renascent, expressing their visions of force and courage, based on the concepts that “Only the Brave” was born. The site will also gain continuous inputs from artists all over the world, including Peter Jaworowski, Serial Cut, Tom Muller, LaundryMat , Michael Paul Young, Mr.doob, Jemma Hosteler,Suprb, eBoy, MWM ,Lapp Pro, NandoCosta, Combustion, Si Scott, Alex Trochut, Eric Carl.
Following the launching in Berlin, there will be a party on May 15th, in Paris.”

Wow, that is a lot of name-dropping going on there.

written by Christopher | tags: , , ,

14 Responses to “Diesel Fragrance: Only the Brave”

  1. HKI Says:

    Please noooooooooo we are not responsable for the website music !!

  2. Christopher Says:

    Sorry fellas. I read your email wrong. Otherwise I never even would have mentioned it.

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