05.20.08
Kris Fry is a Graphic Artist/Street Culture Fashion guru currently taking up residence in the sunny city of Denver, Colorado. He is also the co-owner of the Sneaker Boutique/Design Firm, The 400.
At The 400, Kris helps generate creative with a unique twist. The unique twist not only comes in the shape and form of the creative services rendered, it comes in the form of the shop he works out of itself. The 400 is not only a design and marketing firm, it is also a fully integrated retail storefront. The versatile set-up provides interaction with the consumers face-to-face every day. It’s like a never ending focus group session. This interaction allows a unique insight, straight off the street into the minds of young consumers that The 400 has been able to translate into highly-effective communication solutions for their clients.
Kris’s philosophies have developed from years of immersion in the skate/snow/punk culture. He is a seeker, mover, shaker and believer in what he does. If you want to learn more about Kris and his work, you can visit his website, The Cellar Door. To learn more about his firm, The 400, you can visit their website where you can also see their ever-growing catalog of the most sought after sneakers on the market. If you are in or around Denver, be sure to stop by the shop as well, where you will always find art on display from the best and brightest the city has to offer.
written by Kris Fry














