Fail-ure is a new brand that has been launched by the Serial Cut creative team. The collection consists primarily of tees, sweatshirts and tanks. There is no Spring, Summer or Winter collection because they have no idea where you live. Once a year a new collection will be released for your wearing pleasure.
As could be expected from the minds behind Serial Cut, the website is slick and imagery of the collection is striking and artfully composed. The collection itself is also highly considered and would make a bold statement in anyone’s wardrobe.