02.16.08

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Fairspot recently interviewed Vector-Design God Josh AKA Hydro-74 in between what sounds like a crazy schedule. He speaks about how he has managed to stay ahead of the curve over the years while others fade in and fade out. There are some enlightening points made in the interview and it’s worth a read to any young designer aiming for a slice of the pie in the business. He has been an influence of mine, on again and off again over the years, although since I have started working more in broadcast, my interest has drifted elsewhere. No one has a better idea of exactly where and how they fit in then Josh, however and it is nice to finally read his opinion. If you want to see the vast quantity and experience the overwhelming quality of his work, you can do so at his website. He also has a blog that you can read up on and get a little hint of his personal side. He is a very nice guy, and I think that combined with his enormous talent has a lot to do with his success. It also sounds like he has been very deliberate and focused about where he wanted to penetrate the market, and it was interesting to read how he went about it since that is something I have really struggled with in my career. His advice on the topic offers something good for any young or even older aimless designer out there. It sounds like he is ramping up to overhaul his website as well, most likely with a lot of new work for all of his hungry fans to devour, so be on the lookout for that. He is also aiming for the even loftier goal of starting his own agency. However, with clients like Burton and Nike clamoring for a piece of him, I don’t know where he will find the time to do it. That is a problem most of us can only dream of having. Kudos to Josh, he deserves his success.

written by Christopher | tags: , , ,

4 Responses to “Fairspot Interviews Hydro-74”

  1. JAMIE Says:

    You know I struggle with josh’s stuff a little. Dont get me wrong he is a talented dude. He got some crazy skills! I wish I had that kind of patience. However to me everything looks like a comic book. Is that bad of me to say. Its just an opinion. I guess I just like different styles. Also after living in California it gets old seeing that style everywhere. I know I am guilty of having to do it. Not as well as him of course. I guess what I like now is different. But he def rules that style.

  2. Christopher Says:

    He definitely has a particular ‘thing’ that he does, but I don’t always think it is bad to have a ‘thing’ that you do. People like to put things into comfy little containers and his work fits in it’s own niche. Clients know what they’re getting from him and they can hedge their bets with what will almost undoubtedly be a reliable end result. It makes him super marketable and keeps him working, from the sound of it, around the clock. You can say you don’t like his style but he is the one laughing his way to the bank because to a client, he is tried and true. He’s a smart smart guy that way. After all, as much as people like to pretend this is art, it is really business.

  3. Mark Says:

    Joshua is a super nice dude and deserves all the credit he has received. Thanks for post Christopher hope things are well with you!

  4. Christopher Says:

    Yeah, he does deserve credit for sure. I make no bones about him being amazingly talented. It’s obvious he is because of his popularity. His work resonates with people.

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