Help the Honey Bees is a collaborative project on the part of Goodby, Silverstein & Partners for Häagen-Daz. Goodby contracted motion experts Psyop to animate a piece they call ‘Opera’, in order to raise awareness of the plight of the honey bee. It’s a wonderful project that encourages participation on actively working to solve the problem of the disappearing bees. A website was created along with the animation above. You can view the full credits on the project here and a higher resolution format of the video above on Psyop’s website. It’s nice to see a company like Häagen-Daz step forward to create a project like this.
Discovered via Computer Love