I Love Dust (still one of my all time favorite studios) was nice enough to email me some of their recent animation work for GE in Asia. The spots are anchored by the concept of Ancient myths colliding with the technology of today. The spots were directed by Golden Wolf and produced by ilovedust for GE China via TBWA SHanghai.
I was surprised to discover a lot of this work is being animated directly out of Photoshop which is something we’ll be looking into this year as a studio for sure.
Thanks for the email Ingi. I sure hope to visit you in the UK someday soon. Keep up the amazing work I Love Dust. You guys continue to inspire.
Client: GE China
Production co: ilovedust
Agency: BA Reps, TBWA/TEQUILA
Director: Golden Wolf
Creative Director: Ingi Erlingsson
Producer: Ant Baena
Design: Ewen Stenhouse
Animation: Ed Barratt, Felix Massie, Roly Edwards
Effects Animation: Tim Whiting
Additional animation and Compositing: Bill Elliott, Ross MacDowell, Alex Fernandez
CG Modelling and Animation: Henry Purrington, Thomas Purrington
Backgrounds: Ewen Stenhouse
Storyboards: Ken Cheung
Sound Design: Box of Toys