06.01.08

lacoste.jpg

This has been appearing on a lot of other blogs lately but I have been reluctant to write about it because it seemed a little corny to me. It is expertly done however and is designed very well. So, who am I to withhold potentially inspiring content.

To mark their 75th anniversary the popular clothing brand Lacoste decided to take a glimpse into the future and how the changes in the game of tennis might affect their brand. They do so by showing you how their brand was started, where it has gone since and finally where it could go in the future. It’s an interesting exercise and a little self indulgent but it is also expertly designed website offering up video that downloads very quickly.

written by Christopher | tags: , , , ,

2 Responses to “Lacoste Future”

  1. mike Says:

    Haha… Yes, it is a well designed site. Hopefully everyone playing tennis doesn’t look like such a tool in the future.

  2. Bijan Says:

    I think it was pretty neat especially as a tennis player.

    The site is definitely well designed, great use of flash.

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