I am not entirely sure how to describe the work of Museum Studio. It isn’t necessarily entirely new or different, but then again what the hell is. But that is actually what I really like about it. They sort of aggregate preexisting imagery and cultural symbols to imbibe their work with layers of meaning, and they manage to do all of that through really simple iconic collage-like layouts. The end result is kind of light and dreamy, provoking imagination and the recall of buried subconscious memories.
I guess what I am trying to say is that, I like, dig it man.
I want to go to Sweden so badly. From the design that is created there, it must just be a magical place. Someday.