The long-standing pillar of design, branding and advertising perfection that is Pentagram have updated with a new website which is neither a day late nor a dollar short of precisely what an online portfolio in our common year of 2011 should be. What I mean to punctuate is that here we have no frills and all good work. It’s easy to sort through and puts the raw creative chops squarely on the slab for you to cook up in your now inspired brain as to how you and your agency or studio could ascertain the level of awe that Pentagram has achieved and will be remembered for. The word ‘icon’ can be applied in this rare situation since they have carved out a corner in a fleeting and nearly impossible to define industry. Many will clamor but few will reach so eloquently over such a span of time.