“Aitor Throup was born in Buenos Aires, Argentina in 1980. He has also lived in Spain and moved to Burnley in England in 1992. It was in Burnley that Throup developed a passion for labels such as Stone Island and C.P. Company. It was a mixture of Aitor’s interest in these products and his own passion for drawing that led him to begin a BA in Fashion Design at Manchester Metropolitan University, from where he graduated with first class honours in 2004. In 2006, he completed an MA Postgraduate Degree in Fashion Menswear at the Royal College of Art in London.
Aitor is fascinated with anatomy and his main interest is drawing. His hand drawn characters become the primary tool in the exploration of his ‘justified design philosophy’, which highlights the necessity of a reason or function behind all design features. Aitor’s design process is centered around innovative methods of design and construction, in particular a construction process which utilises his own sculptures of the human body as a system for blocking garments.”
Aitor has an amazing body of work and his process of moving from abstract sketch to reality makes him all the more intriguing.
Pogo is a boutique design studio based in Buenos Aires, Argentina. They have some great work in their portfolio but I was particularly drawn to their branding campaign for MTV’s 16 and Pregnant show. At first I think I was drawn out of sheer jealousy for what would most definitely been a great campaign to have been awarded but then I was really impressed by what they created. You don’t need to speak Spanish to appreciate the faux-infomercial above.
Here is the description of Beundy directly from their website:
“Beaundy is Buenos Aires based creative direction and design studio established in 2007 formed by a team of young people from different fields covering different styles and techniques, directed by Agustin Ascacibar,Rodrigo Schneider and Daniel Delgado.
Beaundy works for clients from advertising/fashion/young culture/art and music industries.Also is known for his
collaboration with non-profit projects.”
Their work is very young and shows that kind of off-the-hinges wild experimentation that is all that I love about the combination of latin culture and contemporary graphic design. It’s a little more illustration based than strict graphic design but there are a couple of nice experiments with typography.