Berlin based graphic design agency Hort has updated their already exceptional body of work with some new projects for Nike Basketball and Christina Rosenvinge. They continue to excel at producing simple, contemporary and classic design for print.
Hort created some nice visuals for the recent IBM smart planet campaign under the direction of Ogilvy and Mather. We actually produced some imagery earlier in the year for the campaign but never made the cut as the project changed direction while we were in mid-course. Hort’s visuals are looking clean and sharp however.
Hort has posted a new project for soccer (football damn it) brand Calle. It is apparently part of a larger rebrand but has begun with a shoe called ‘Favela’. They designed a slick shoe box, the bottom of the shoe itself as well as a promotional poster. I definitely wouldn’t mind picking up a pair just as a collector’s item.
This latest little set of images created by Hort for Nike’s Zoom Lebron VII campaign are stunningly awesome in their simplicity of execution and complexity of form. Beautiful. Hort can do no wrong.
Here is a nice insightful little interview with Eike Koenig from Hort that was originally created for TrimarchiTV and broadcasted on Canal A.
There have been a few new updates recently at Hort. If you are uninitiated, do yourself a favor and check out their work. All of it is amazing.
I have written of these folks before but, correct me if I am wrong, it appears they have a few new pieces of work on their site. I really like their work and it makes it even better that one of them worked for Hort. Another place I have nothing but respect for.
A little about Two Points:
“ Twopoints.Net is a communication design bureau, based in Barcelona. It is specialised in coordination, creation, development and implementation of visual identities. Their work has received several prizes and is frequently mentioned in the international design press.”
According to Hort’s website:
“HORT began its inhabitance back in 1994, under the previous stage name of EIKES GRAFISCHER HORT. Who the hell is Eike? Eike is the creator of HORT. HORT – a direct translation of the studio’s mission. A creative playground. A place where ‘work and play’ can be said in the same sentence. An unconventional working environment. Once a household name in the music industry. Now, a multi-disciplinary creative hub. Not just a studio space, but an institution devoted to making ideas come to life. A place to learn, a place to grow, and a place that is still growing. Not a client execution tool. HORT has been known to draw inspiration from things other than design.”
Their website might drive you crazy, just click the ‘next’ and ‘previous’ buttons in the upper left hand corner and you’ll make out alright. There is some beautiful work on display and worth trying to mine out of the not exactly user friendly site. Trust in their client roster which includes names like Wallpaper, The New York Times, Universal Music and Nike.
Now go HORT it up.
