Man Joshua Smith AKA (the notorious) Hydro 74 just doesn’t f*ck around. The guy’s the real deal. Tried and tested. I recently stumbled upon a halftone print series he is working on and instantly recognized his work but it looked ‘new’ in a way difficult to describe. In short it looks awesome. Yes that is an overused word but in this case it definitely applies. I’ll be looking to get my hands on one of these prints. Keep an eye on his storefront to do the same.
The omnipresent force in the vector art for apparel game known as Hydro 74 (who goes by Josua Smith to family and friends) recently sat down to execute a little experiment before a live drawing session at a Tradeshow. This was the end result of a little at home drawing session. Pretty damned impressive.
Hydro 74 has stepped into the print game in a big way with some great posters that are currently for sale at his online storefront for very reasonable prices especially considering that they are silkscreened. He also has a new poster releasing with Burlesque of North America.
‘Legacy of Defeat‘ is not just a puzzling name but also the custom type foundry of famed vector illustrator Joshua M. Smith AKA Hydro 74 (who appears to have recently changed his home website as well). To roll out his new venture he is offering several fonts for free and they are some excellent display specimens well worth grabbing while he is feeling generous. Thanks Josh, we love us some fonts.
Joshua M. Smith, otherwise known as Hdyro 74 has launched a new clothing line called Brass Tack Apparel in conjunction with a small handful of artists. They are currently selling t-shirts and a few prints but it look as though the collection will be expanding in the future.
Joshua from Hydro 74 reminded me that it’s time again for this year’s Back In Black T-shirt Exhibit. The show looks like it could be a lot of fun and there are some really great artists contributing this year. You can see a little preview above and find out more about dates and times at the Back in Black website.
Hydro 74 and Pale Horse Design proudly present the “Back in Black” T-Shirt Exhibit – Showcasing limited-edition, one-color t-shirt designs by some of the world’s leading digital artists (who are the backbone of many of the major apparel brands we see today).
The purpose of this show is to highlight the artwork of the uncelebrated designers whose art you’ve probably been collecting in your closet for years, as well as to establish the t-shirt as a new medium for fine art.
November 22nd from 4:00PM – 10:00PM @ Pale Horse Gallery – St. Petersburg, FL
During the exhibit:
Attendees can check out original t-shirt designs by 20 of the best t-shirt artists/designers in the business. (Free admission)
If you like what you see, buy a t-shirt. You can purchase as many as you want. ($15 each)
Pick your t-shirt color, t-shirt size and design placement based on options available. (Guys and girls sizes available. Colors and sizes available while supplies last.)
Your t-shirt is screen printed on site by Noah Deledda of Thx Mgmt.
Fairspot recently interviewed Vector-Design God Josh AKA Hydro-74 in between what sounds like a crazy schedule. He speaks about how he has managed to stay ahead of the curve over the years while others fade in and fade out. There are some enlightening points made in the interview and it’s worth a read to any young designer aiming for a slice of the pie in the business. He has been an influence of mine, on again and off again over the years, although since I have started working more in broadcast, my interest has drifted elsewhere. No one has a better idea of exactly where and how they fit in then Josh, however and it is nice to finally read his opinion. If you want to see the vast quantity and experience the overwhelming quality of his work, you can do so at his website. He also has a blog that you can read up on and get a little hint of his personal side. He is a very nice guy, and I think that combined with his enormous talent has a lot to do with his success. It also sounds like he has been very deliberate and focused about where he wanted to penetrate the market, and it was interesting to read how he went about it since that is something I have really struggled with in my career. His advice on the topic offers something good for any young or even older aimless designer out there. It sounds like he is ramping up to overhaul his website as well, most likely with a lot of new work for all of his hungry fans to devour, so be on the lookout for that. He is also aiming for the even loftier goal of starting his own agency. However, with clients like Burton and Nike clamoring for a piece of him, I don’t know where he will find the time to do it. That is a problem most of us can only dream of having. Kudos to Josh, he deserves his success.