As I am sure you have heard from numerous other blogs, Spike Jonze has directed a short film which recently aired at the Sundance Film Festival titled ‘I’m Here‘ (sorry my headline font conversion doesn’t allow apostrophes). The film is branded content for Absolut but it looks beautiful. If brands want to throw their weight behind genuine ‘art’ for a change and allow people to flex their brain muscles a little bit, I think that could be a good thing. Jonze really is incredible. His childlike vision and appreciation for ‘wonder’ always translates beautifully into his films.