My friends from Lifelongfriendshipsociety sent me this a week or so back and I forgot to post it. They were tasked with putting together an experimental video promoting Google’s new web browser, Chrome. The end results of which was the quirky storytelling and kick ass style that LFS is known for and why they continue to grab big-name clients.
Here is a brief description of the project:
“Helmed by LFS director Brian Close, Caged Rage 3: Binary Budokan is a frenetic, stylish, romp through mediums including eye-popping computer animation, live action and stop motion animation. Infused with elements of Japanese Anime and 70’s martial arts movies, an office worker turns samurai on his to do lists, using the power of Google Chrome to accomplish near heroic tasks in record time.”
Good stuff guys. Miss you guys. Thanks for the creepy video Bridget (it made me kind of sick to my stomach). I want to come up and visit you guys sometime before the end of the summer (maybe I can bring Lee along).
My friends at Lifelongfriendshipsociety have flexed their magic muscles yet again pumping out another cool spot for Starbucks and BBDO NY. From what I hear the music is original as well. Talented bunch. I sure would like to work with them again. I miss you guys.
I apologize for the URL beneath the video. That was all I could find on Vimeo.
Outside of Changethethought and trying to be a decent husband to a very supportive wife, I also work full time as an Art Director for an advertising agency in Denver called Cactus.
We have been working over 2 years on what I would now call a ‘health awareness’ campaign called Own Your C. The campaign was originally aimed at teen smokers, but we wanted to keep the message broad and empowering versus fear-mongering, polarizing and condescending. We thought if we could make it cool and rebellious to be intelligent and responsible versus being dumb and reckless, we might be able to make a difference in helping young people make healthy choices. We are still knee deep in it, and so far it has been an amazing ride.
This year we wanted to turn a corner and start trying to utilize the campaign to get young people both in Colorado and out of Colorado to start engaging one another and talking about the things that are important to them. We are still in the throes of rolling out that idea and the hub of the campaign is the newly launched ownyourC website. We saw the internet taking a pretty hard shift since the campaign started. The internet is finally emerging as a communication tool that has real power to be something young people can use to communicate and proliferate their own culture right under the nose of babyboom generation. So as opposed to fighting it we decided to go there with them and start steering the campaign in that same direction.
We worked with Lifelongfriendshipsociety to help create some quick 15 second spots that would speak to younger viewers about what they could do at the new website and ‘announce’ that the campaign had evolved. We felt it was also important to do something dramatic to attract new people to the campaign. We decided to transform the old ‘destination’ website into a ‘platform’ where users could create their own space on the site and defend their ideas by sharing their choices with their peers. Agencynet was responsible for building the website and they really poured themselves all the way into the project, as did LFS, and we were so happy to get the chance to work with them both. Amazing talent was represented throughout in terms of the creative.
Like I said the campaign is under constant development and as it evolves we are learning more and more about our audience, their ideas and needs. So far it has been a very rewarding experience and I have been really excited to be a part of it.
My friends at Lifelongfriendshipsociety recently released a new spot for MaxMara that is quietly beautiful and every bit as original as the rest of the work in their portfolio. We have been working with them here at the agency I work (Cactus), and I just can’t say enough good things about them. They just kick ass. We shared some good times in NYC together and they have just been doing an awesome job on the series of spots they are producing for us. It didn’t take my writing partner and I long to feel like we had honorarily joined their ‘friendship society’. As good as things have been going, I would love to work with them again sometime in the near future. In short, we love them and if you are in the market for a top notch motion firm, you would be hard pressed to find someone better.
Above you can see an older promo they produced for Lost at E Minor that shows off exactly the kind of sensitivity to style, production, sound and artistic integrity that I was talking about. They pour themselves all the way into everything they do and that’s why we love them.
Well, I apologize but I haven’t been able to write for the blog the past few days. I was in Nebraska for a family affair, then back to Denver and now I am in New York, Brooklyn to be exact working on a new set of television commercials with Lifelongfriendshipsociety.
So, while I am working check out their work because they are amazing and I will try to get back to you all tomorrow or by the end of the week.
Phenomenal is the work of someone who had worked at Lifelong Friendship Society. That is about all I can gather from the website. There is some really beautiful work there however. All of it very well accomplished and original. It’s worth a browse if you are short on inspiration.