If you have a pulse and you’ve kept your ear to the ground creatively over the past few years I am sure you may have picked up on the influence of ‘hipster’ culture on both graphic design and advertising. And like it is with every trend after a period of time there will always be a backlash. And lately the hipster influence has definitely had it’s neck laid over the chopping block. I recently stumbled upon a fun little site called Hipster Branding that ‘rebrands’ well known companies with a little ‘hipster’ pastiche and it’s pretty dead on. Is it good you might ask? Well it’s hip.
The small but considered portfolio of designer Anthony Dimitre who calls himself Surplus shows a lot of promise as does his clever thinking which can be witnessed simply by viewing how he strung his domain name together.
Since its conception I was waiting for the day I could place my order for Pentagram Marks. Today is that day – Order: placed.
Under Consideration has a rundown on what they are calling the best and worst rebrands of 2008. I bet you can take a wild guess at one of the very worst, if the above image hasn’t given it away yet.
What were they thinking?