Nervo sent me an email about their recent work for Zune. I know I have written about Nervo in the past but if you are unfamiliar with their brilliant work, now is a good time to get familiar.
Here is a what Nervo had to say about the project:
“This set of 6 animations is a small branding package we have created for Zune Creative. The animated set will essentially work as interstitials, which the brand will use at events and other situations where other videos need to be accompanied by the Zune brand.
The brief for this project was quite open, which led us to explore different animation techniques and a more subjective concept. The Zune Creative team granted us a lot of freedom from the start, including creating the music and sound effects. Our approach was to connect various abstract associations to music: from relating it with the pleasure of eating candy (Zune Sweets), to the idea of users communicating and sharing music (Zune Hair), to the idea of tranferring music from one place into another, sharing (Zune Boxes) all the way to the idea of change, adaptation and collage of tastes, personalities, preferences / customization (Zune Liquid & Cages).”