Changethethought™

I was really pleased to stumble upon some new type arrangements in the Behance-folio of Barcelona-based design studio Vanila BCN for Nike. Super cool and candy colored work.

written by Christopher | tags: Barcelona, Behance, Nike, Typography, Vanila BCN

Nike has a slick little micro-site up that is dedicated to finer moments of Michael Jordan’s career in basketball. It has a bit of a Nike slant as I am sure you would expect.

I am actually wearing the black, grey, red and white versions of the sneakers in the image above right this very second. The 89 Jordans and the 90′s were always my favorites.

written by Christopher | tags: Air Jordan, Michael Jordan, Nike, Sneakers

Mother’s (the NYC branch) Associate Creative Director, Gui Borchert updates his website with a massive horizontal over vertical scroll of work.

written by Christopher | tags: Advertising, Graphic Design, Gui Borchert, Mother, Nike

W&K Portland and Nike by manvsmagnet (a.k.a. Matt Smithson) of Curious Pictures have partnered to create this video for The Girl Effect. It’s a really simple animation that leans heavily on good writing to deliver what I think is a pretty powerful message. It’s very restrained but I think the simplicity actually helps deliver a stronger impact forcing you to read along and ingest the message.

written by Christopher | tags: Motion Graphics, Nike, The Girl Effect, W&K Portland