This video is meant to express the technologies behind the Nike Brasil 2010 World Cup football kit which is made from recycled plastic bottles, is extra water repellent and super-flexible. Again, more wonderful work from Universal Everything.
Damn, now I am definitely going to have to buy one. I am wearing one of my old ones right now as I type this.
Directed by Matt Pyke at Universal Everything
Animated by Chris Perry & Tommi Eberwein at Universal Everything
Sound by Simon Pyke at Freefarm
Commissioned by Sartoria
There is some tasty digital photo illustration work in the Behance portfolio of Portland-based designer/illustration Craig Sprecher. I had a pair of Spiz’ikes but I sold them on eBay when I needed some quick cash (damn).
W&K Portland and Nike by manvsmagnet (a.k.a. Matt Smithson) of Curious Pictures have partnered to create this video for The Girl Effect. It’s a really simple animation that leans heavily on good writing to deliver what I think is a pretty powerful message. It’s very restrained but I think the simplicity actually helps deliver a stronger impact forcing you to read along and ingest the message.