03.23.08
Steve Nash isn’t just a point guard for the NBA’s Phoenix Suns, he’s also an environmentalist. Along with Nike, they created the sneaker above called the Nike Trash Talk.
Back in February, he debuted these kicks at the NBA All Star Game, but come April, these will be available for purchase by anyone who’s willing to pay the $100 price tag (which is just about what Nike sneakers cost these days). What makes these so special? The Nike Trash Talk is made from Nike’s garbage.
The Nike Trash Talk is modeled after Nash’s current shoe, the Nike Zoom BB II Low, and meets Nike’s Considered design standards for taking a sustainable approach to performance footwear innovation.
Nike footwear designer, Kasey Jarvis said: “ We were really looking for a ‘here and now’ solution to footwear waste, and creating a performance product using waste materials felt like a very innovative solution. Using Nike’s Considered design ethos we were able to create a shoe that stands up to the stringent on-court performance requirements but is also more environmentally friendly.”
The Nike Trash Talk meets Nike’s Considered design standards because…
- The upper is pieced together from leather and synthetic leather waste from the factory floor using zig-zag stitching.
- The mid-sole uses scrap-ground foam from factory production
- The outsole uses environmentally-preferred rubber that reduces toxics and incorporates Nike Grind* material from footwear outsole manufacturing waste.
- The Phoenix Suns’ colorways will have shoe laces and sockliners which use environmentally-preferred materials and will be packaged in a fully recycled cardboard shoe box.
A limited number of Trash Talk’s will be released, so snatch them up while you can. The All-Star version is already available for purchase (but were only made available in New York and New Orleans). On April 22nd, the Phoenix Suns colorways will be available for purchase through the House of Hoops by Foot Locker.