The almighty deacon of motion design and now live action, PSYOP have updated their site and reel with several new works and of course the imagery is sharp, amazing and beautiful as always. They continue to be a source of inspiration for fledgling shops like ours.
Paul Cayrol is an Art Director at the famed motion agency PSYOP. My guess is you have to have some serious skills to get through the door there and those skills are definitely represented in the updated portfolio of Cayrol’s personal website Cuban Haze. Loads of goodness including some simple but wonderful character design for Target.
PSYOP don’t stop. They are still killing it after all these years with work like this spot for JP Morgan Chase for McGarryBowen. There is some hellaciouslly difficult-to-produce 3D going on in this spot and it all works beautifully.
To see the massive list of involved parties on this spot click here.
Jon Suanders updates his portfolio with a couple of new projects that are mind-bendingly beautiful. Really spectacular imagery sincerely, the kind of thing that makes you wonder how the the hell it was produced.
Directed by Eben Mears and Mate Steinforth
3D by Florian Witzel (Lead), Alvin Bae, Jan Bitzer, Jae Ham, Miguel Salek, Jeff Dates, Rich Magan,
Jacob Slutsky, Jason Vega, Goo-Shun Wang, Lee Wolland, Andreas Gebhardt (R&D)
After Effects by Doug Purver, Jason Conradt, Elliot Blanchard
Produced by Michael Neithardt, Tarun Cahraipotra (assistant) Lucia Grillo (EP)
Designed by Mate Steinforth
Storyboard by Ben Chan
Music by Prison Diet
via Ogilvy, New York with Jonahtan Isaacs (CD), Tracy McFarlane (CD), Lisa Savage (CD), Melanie Baublis (EP), Chris Beeby, Keith Higbee
Help the Honey Bees is a collaborative project on the part of Goodby, Silverstein & Partners for Häagen-Daz. Goodby contracted motion experts Psyop to animate a piece they call ‘Opera’, in order to raise awareness of the plight of the honey bee. It’s a wonderful project that encourages participation on actively working to solve the problem of the disappearing bees. A website was created along with the animation above. You can view the full credits on the project here and a higher resolution format of the video above on Psyop’s website. It’s nice to see a company like Häagen-Daz step forward to create a project like this.
Psyop has finished a follow up spot to their ground breaking Happiness Factory commercial from more than a year back. The original spot won almost every industry award imaginable. How they could even attempt to follow such an impactful spot with another that is equal in quality really warrants merit. The new spot is every bit as good as the first and is really incredible when considering how much work must have gone into it’s creation. I can’t think of many other television commercials that have been responsible for creating such a rich 3d environment.