Changethethought™

Wow. Mind-bendingly awesome work, primarily for motion, by the incredibly talented Jon Saunders.

Run down the list, he has created for them all, from PSYOP and Stardust to Shilo.

written by Christopher | tags: Jon Saunders, Motion Graphics, Psyop, Shilo, Stardust

Smith and Nephew
A spot by PSYOP

Directed by Eben Mears and Mate Steinforth
3D by Florian Witzel (Lead), Alvin Bae, Jan Bitzer, Jae Ham, Miguel Salek, Jeff Dates, Rich Magan,
Jacob Slutsky, Jason Vega, Goo-Shun Wang, Lee Wolland, Andreas Gebhardt (R&D)
After Effects by Doug Purver, Jason Conradt, Elliot Blanchard
Produced by Michael Neithardt, Tarun Cahraipotra (assistant) Lucia Grillo (EP)
Designed by Mate Steinforth
Storyboard by Ben Chan
Music by Prison Diet

via Ogilvy, New York with Jonahtan Isaacs (CD), Tracy McFarlane (CD), Lisa Savage (CD), Melanie Baublis (EP), Chris Beeby, Keith Higbee

written by Christopher | tags: Advertising, Motion Graphics, Psyop

Help the Honey Bees is a collaborative project on the part of Goodby, Silverstein & Partners for Häagen-Daz. Goodby contracted motion experts Psyop to animate a piece they call ‘Opera’, in order to raise awareness of the plight of the honey bee. It’s a wonderful project that encourages participation on actively working to solve the problem of the disappearing bees. A website was created along with the animation above. You can view the full credits on the project here and a higher resolution format of the video above on Psyop’s website. It’s nice to see a company like Häagen-Daz step forward to create a project like this.

Discovered via Computer Love

written by Christopher | tags: Häagen-Daz, Help the Honey Bees, Psyop, Silverstein & Partners

Psyop has finished a follow up spot to their ground breaking Happiness Factory commercial from more than a year back. The original spot won almost every industry award imaginable. How they could even attempt to follow such an impactful spot with another that is equal in quality really warrants merit. The new spot is every bit as good as the first and is really incredible when considering how much work must have gone into it’s creation. I can’t think of many other television commercials that have been responsible for creating such a rich 3d environment.

You can watch the new spot here and even download an HD version.

written by Christopher | tags: 3d, Coca-cola, Coke, Happiness Factory, Motion Graphics, Psyop