“NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives involved will receive a brand new pair of NIKE shoes and will be asked to use sport as inspiration to challenge their function. The project will be documented on this website and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010. This is a unique project featuring some of the most talented creative individuals, studios and other organisations.”
You can check out a little bit of the work so far in the ‘Outcomes‘ section of the Nike 78 website. The Nike 78 project is part of the exhibition at this years London Design Festival in September. You can check back for future updates including more details (hopefully more imagery) about the contributing artists and designers in the Nike 78 section of the London Design Festival website.
The video above was created by W+K Tokyo Lab and you can read an explanation for their approach here.
It’s not all that often that I write about clothes, shoes or fashion that strikes my fancy. I am not paid to endorse anything on this site so when I do mention something in the fashion arena, it’s because it’s something that I would wear. The minimal scaled down to the essentials approach of sneaker-makers Cipher are really easy on the eyes. I would feel pretty damned cool sporting a pair. Love that velcro.
I honestly abandoned the entire sneaker craze about a year ago and never looked back. However, Zuriik Shoes brought about a change of heart with their clean, modern and just flat out attractive shoes. Design goes beyond the printed page and these shoes are a shining example of that. I gotta score me a pair of those black joints. Haute.
Clae is regarded as the pioneer of the ‘athleisure’ footwear movement. Clae launched in 2001 with its hybrid collection combining the comfort of a street-ready sneaker with classic footwear styling resulting in a new kind of casual. The brand was awarded the Sportswear International Fashion Award (SIFA) for ‘Best Men’s Footwear Collection’ in 2003. After a brief 3 year incubation, they have returned with some new cult classics and revamped models.
If you like to keep your clothing simple, timeless yet stylish, Clae is a strong contender in the shoe department. You can purchase their wares directly from their website.