Hort has posted a new project for soccer (football damn it) brand Calle. It is apparently part of a larger rebrand but has begun with a shoe called ‘Favela’. They designed a slick shoe box, the bottom of the shoe itself as well as a promotional poster. I definitely wouldn’t mind picking up a pair just as a collector’s item.
Director and lucky-ass Madonna husband, Guy Ritchie just directed this new spot for Nike Football. Some of the biggest soccer stars in the world appear in the first-person-perspective video. If you are a fan of soccer, as I am, it is about as close as you can get to living the dream for just a few brief minutes. Fantastic idea. I can’t believe something like this has never been done before. Brilliant.
