The agency for whom I work as an Art Director, Cactus has recently been behind an ad campaign exclaiming that ‘The Cigarette is Dead” The ads have literally blanketed Denver. The campaign was created for the Colorado Department of Public Health. The campaign has been hard not to notice. Especially since the ads have come in the form of posters, spraypaint and wheat pasted posters over cigarette billboards. It has been an interesting thing to watch unfold since the campaign was approached as more of a social movement than a traditional ad campaign. The motion piece above was created by local motion designer Adam Espinoza. You can learn a little more about the campaign at the official website thecigaretteisdead.com.