07.30.08

uniqlo_try.jpg

There has been some amazing creative generated for Uniqlo lately and Uniqlo Try was a site I saw a while back that slipped my mind as far as posting it here. It really is an amazing website conceptually and a current project I am working on was in part inspired by this thinking. Fundamentally the website visually outputs the statistical data gathered by summing up the comments of 343 surveyed Uniqlo customers. Apparently they were surveyed in Uniqlo dressing rooms as I was told recently by a colleague. The site was designed by Simone in Japan. It’s a brilliant way to use Flash to flesh out an interesting concept as opposed to just using it for entertainment value.

written by Christopher | tags: , , ,

07.17.08

tokuyama.jpg

Munetaka Tokuyama was born In Osaka, Japanmoves and moved to New York to work as an assistant in 2001. Four years later he was calling his own shots and has since worked for the rising force of Uniqlo. His photography is kinetic and he has a knack for capturing the personality of both his subject and the clothing they are in.

written by Christopher | tags: , , , ,