Universal Everything produces more stunning visual art for the namesake of AOL. It’s beautiful work and it looks like a dream project and although I realize these videos are purely for evocative visual intrigue it makes me wonder what exactly is being advertised. What is it exactly that AOL does or is going to do that is different from what they have done in the past?
Commissioned – Wolff Olins NYC
Creative Direction – Matt Pyke at Universal Everything
Animation – Chris Perry at Universal Everything and Michael Merron at Analog studio
Sound – Simon Pyke at Freefarm
This video is meant to express the technologies behind the Nike Brasil 2010 World Cup football kit which is made from recycled plastic bottles, is extra water repellent and super-flexible. Again, more wonderful work from Universal Everything.
Damn, now I am definitely going to have to buy one. I am wearing one of my old ones right now as I type this.
Directed by Matt Pyke at Universal Everything
Animated by Chris Perry & Tommi Eberwein at Universal Everything
Sound by Simon Pyke at Freefarm
Commissioned by Sartoria
The bright and shiny minds behind Universal Everything have created a new ident campaign for the relaunch of AOL. The videos were meant for content to be broadcast through web video, mobile, digital campaigns and outdoor LED displays. When it comes to video, it is all about providing content these days. Is this approach a foreshadowing of what will happen to the production of television commercials in the future? Regardless, it’s gorgeous visual art once again from Universal Everything.
Advanced Beauty is “an ongoing exploration of digital artworks born and influenced by sound, an ever-growing collaboration between programmers, artists, musicians, animators and architects” that was developed by the bright minds of Universal Everything. The project isn’t new. It started last year but you can now watch all of the results at Universal Everything’s Vimeo account. There are 18 there I believe and some of them are really stunning. I have posted the first seven but be sure to click-through to watch more here.
Really interesting but quick little diddy from the mad minds behind Universal Everything. I am not entirely sure what this is for but the title says something about ’42 Below Vodka / China’. Radical nonetheless.
Mtv Networks International tasked a talented group of animators and motionographers (Tronic, Universal Everything, Zeiguised and Zhestkov) to create a series of bumpers. The results are pretty stunning and a hell of a lot of fun to watch.
You can watch the videos above and read a little more about the project here.
“The Victoria & Albert Museum presents Forever. Floating above the pond within the John Madejski Garden, a large videowall installation of endless animations responding to an ever changing soundtrack. The bespoke generative design system at the heart of Forever will spawn unique audio-visual films everyday, forever.
I am always excited to find something interesting that isn’t in Europe or the U.S. So I was understandably excited when I discovered the Argentinian motion graphics firm Pepper Melon. They have some really crazy stuff going on in their portfolio and they have worked with some of the best and brightest in the motion industry. Their recent project for Universal Everything’sAdvanced Beauty project yielded some pretty outrageous results.
05/18 SENDAK PASSES The brilliant author and illustrator Maurice Sendak passed away last week at the age of 83 but will no doubt be remembered for generations to come for his amazing books such as Where the Wild Things Are.
04/12 ZIMMERMAN FACES MURDER In a case we’ve been following closely there is finally what we think is some good news to report. George ZImmerman, the man accused of killing the innocent teenager Trayvon Martin has been taken into custody and charged with second degree murder. At last there is some justice.
12/16 HITCHENS DIES Outspoken author and pundit Christopher Hitchens passed away yesterday at the age of 62 after succombing to a long battle with cancer. His honest and bravado opinion that rarely favored one side versus the other but was instead often a cry for ‘reason’ will be missed.
11/23 BURZYNKSI CLINIC Is there an alternative, non-toxic treatment for cancer? Dr. Stanislaw R. Burzynski seems to think so and has been experiencing higher rate of success than the current accepted practice of treating cancer.