06.26.10


Christopher Guinness created this little animated 3D commercial to get people psyched about the World Cup. It was a shame to see the U.S. go home today after such a tough game with Ghana but I hope Americans stay interested in the sport. Being married to a Brazilian, I have no choice but to watch World Cup but over the last 10 years I have become quite a fan and really look forward to when the time comes around every 4 years.

Next go round I am planning on making my way to Brazil to see the game with my family in tow. Hopefully I will see some Americans there supporting the world’s game or ‘proper football’ as the English sometimes put it.

written by Christopher | tags: , , , ,

06.02.10

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55DSL is currently hosting a worldwide foosball tournament offering the overall winner a trip to South Africa. To help celebrate global football fever, an exclusive pack of tee shirts has been created in collaboration with 55DSL and PANINI featuring a roster of artists and designers including Kakofonia, Super Expresso, Niark 1 and Théo Gennitsakis to name a few. It looks like a really fun project and it appears that the creative brief was pretty wide open for the design of the tee shirts which feature some interesting artistic approaches to each country’s unique brand of football fanaticism.

written by Christopher | tags: , , , ,

05.22.10


Wow. What a brilliant and epic spot. Wieden and Kennedy just get it. Straight up with no BS. I can’t imagine how much fun it was producing this. The spot was directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel).

written by Christopher | tags: , , , ,

05.17.10

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Gui Borchert is currently a Creative Director at at Syrup New York where he has been for the past year and a half. Before landing there he worked at Mother New York for two years and also did a 4 year stint at R/GA. I remember a very very long time ago when I occasionally blogged for Design is Kinky, Gui came on board and also posted a link or two from time to time. He has come a long way since and his recent campaign for Puma got me really excited for the upcoming 2010 World Cup.

I have been shopping lately for a new Brazilian jersey and haven’t purchased one yet (my wife is Brazilian and not rooting for Brazil would mean a beheading at the hands of her and my inlaws). I get one during every World Cup but keep forgetting it is only a few weeks off. My DVR is gonna be full up here soon and I will be putting on at least 5 pounds of beer weight at a minimum.

So Gui, next time I finally get up to New York (hopefully for project work) I am buying you a Harp and we can rock our jerseys together. Joga bonito!

written by Christopher | tags: , , , ,