W&K Portland and Nike by manvsmagnet (a.k.a. Matt Smithson) of Curious Pictures have partnered to create this video for The Girl Effect. It’s a really simple animation that leans heavily on good writing to deliver what I think is a pretty powerful message. It’s very restrained but I think the simplicity actually helps deliver a stronger impact forcing you to read along and ingest the message.

written by Christopher | tags: , , ,

One Response to “The Girl Effect”

  1. mike king Says:

    So well done. Just as powerful as any of the other work W&K does.

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