08.30.10

arcadefireexpvid.jpg

The Wilderness Downtown is an interactive video by Chris Milk that taps into Google Earth to give you a unique personal experience and interpretation of the song ‘We Used to Wait’ off of Arcade Fire’s latest album ‘The Suburbs’.

I recently heard Arcade Fire described at an advertising workshop as one of those bands that just ‘gets it’. What I think that referred to is their ability to understand that music is experiential and should be engaging. The digital environment should be embraced and used accordingly by musicians instead of being seen as a threat. Bravo for my favorite band.

Via The Denver Egotist.

written by Christopher | tags: , , ,

One Response to “The Wilderness Downtown”

  1. Josh Says:

    I’ve been thinking about this piece and think that it suggests a few important lessons for thinking about the future of journalism too. At it’s most basic, what the “The Wilderness Downtown” does is point out a new way of telling stories online. It is beautiful, immersive, and engaging. It calls us to participate, to follow up, to stay engaged. It challenges us, inspires us, awes us. All of these are qualities we need in the news.

    I break this down in some more detail here:
    http://stearns.wordpress.com/2010/09/03/what-the-arcade-fires-wilderness-downtown-experiment-can-teach-journalism

Leave a Reply