08.30.10

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The Wilderness Downtown is an interactive video by Chris Milk that taps into Google Earth to give you a unique personal experience and interpretation of the song ‘We Used to Wait’ off of Arcade Fire’s latest album ‘The Suburbs’.

I recently heard Arcade Fire described at an advertising workshop as one of those bands that just ‘gets it’. What I think that referred to is their ability to understand that music is experiential and should be engaging. The digital environment should be embraced and used accordingly by musicians instead of being seen as a threat. Bravo for my favorite band.

Via The Denver Egotist.

written by Christopher | tags: , , ,